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Storm, one of the world’s largest modeling agencies, was announced as one of the UK’s coolest brands at the exclusive CoolLive event. Storm has won this award, for the the 4th year running. CoolBrands is an unprecedented initiative from the Superbrands organisation and is considered a key barometer of the nation’s coolest brands, people and places. At its core is the CoolBrands Council who judge which brands have successfully created a cool reputation at this moment in time. This year’s council includes MTV presenter and Radio One DJ Trevor Nelson, designer Ben de Lisi and Dazed & Confused Editor Nicki Bidder. Adding a further dimension to the expert opinion for 2007, Superbrands has again joined forces with YouGov, the UK’s most accurate research agency, to ask the consumers themselves which brands they rate as ‘CoolBrands’. As a CoolBrand, Storm ‘has become extremely desirable among many style leaders and influences.' And, 'have a magic about them, signifying that users have a sense of taste and style.’ |
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