About

History

Over the years the agency has become an international success story and we now represent many of the world’s most iconic faces, including Kate Moss, Cindy Crawford, Lily Cole, Eva Herzigova, Jourdan Dunn, Carla Bruni, Cara & Poppy Delevingne, and boys Paul Sculfor, BB, Jesse, Max Rodgers and the Simonon brothers Claude and Louis.

Sarah Doukas started the agency in her home in 1987. Armed with seven years experience from running another top London agency she managed to secure Richard Branson as her business partner. She literally stormed onto the fashion scene and revolutionized the traditional modelling industry. Her initiative was to launch the first UK model agency to represent New Faces she had discovered herself, worldwide. As a result Storm became the first UK agency to book and market models directly with international clients, and in turn foreign agencies placed their top models under her expert management.

Over the years Sarah has earned a reputation as the legendary "spotter" – the maverick model agent with an eye for diversity and talent who can turn a young hopeful into a star. 1988 will be remembered as the year Sarah changed the history of fashion when she spotted Kate Moss at a New York airport. This success was to be repeated throughout the years with Sarah consistently recognizing the potential in new faces. Liberty Ross, Behati Prinsloo, Jane March, Devon Aoki, Cat Deeley, Holly Willoughby, Sophie Dahl, Lorraine Pascale and Alexa Chung all began their careers with Storm.

2006 saw the launch of Storm’s Special Bookings division which was set up to run alongside the model agency to source prestige commercial opportunities for clients beyond the fashion industry. Special Bookings work with Emma Watson, Monica Bellucci, Julianne Moore, Michael Buble, Lily Allen, Paolo Nutini, Katherine Jenkins, James Brown, Sadie Frost and many others.

Sarah has run the agency since the early days with her brother Simon Chambers, and he is integral to the company’s development. Together they have diversified the business over the years to incorporate licensing opportunities for Storm clients. Success stories include Kate Moss’s collaboration with high street retailer Top Shop, the creation of her fragrances with industry giant Coty, and a handbag range with luxury retailer Longchamp.

Throughout the years our models and clients have been given guidance and support as they explore other interests and fulfil long term ambitions in film, TV, cookery, writing. The agency has become a hotbed of creative and influential talent.