Yasmin

She left a trailblazing mark on the hip-hop scene with her DJ skills, now Yasmin is ready to take on the world from the other side of the decks, as a singer and songwriter. Having signed a record deal with Levels Entertainment and Ministry of Sound she is preparing for the release of her debut single ‘On My Own’ in January 2011.

Yasmin is undoubtedly one of the most original new artists to come out of the UK this year. With an ethereal rawness to her voice, Yasmin evokes memories of early British trip-hop pioneers Massive Attack & Portishead; her fragility and imagination combine with lyrical wit and candid choruses that reflect her independence and genuine, unique song-writing ability. Yasmin’s feature on the Top 15 Devlin record ‘Runaway’ paved the way for the release of ‘On My Own’, co-written with Donaeo and produced by Shy FX which is reminiscent of the 90s trip hop sound she is influenced by.

Yasmin became one of the hottest names on the scene at just 21 years old when she was spotted by no other than Pharell Williams during one of her DJ sets. Before long she found herself touring along-side hip-hop heavyweights including N*E*R*D, The Cool Kids, Will.i.am, Taio Cruz and Eve. By this time Yasmin had cemented herself as a big player on the underground hip-hop and R&B scene hosting 'Bad Intentions', a much loved and critically acclaimed club night in London. DJ-ing with the world’s finest soon led to studio sessions, among them some close friends; Labrinth (Tinie Tempah), Future Cut (Lily Allen, Devlin) and Shy FX (Dizzee Rascal), soon finding Yasmin with offers for record deals on the table.

Putting the finishing touches on her debut album, due for release in summer 2011, Yasmin has also been in the US working with some of the biggest names in music production including Diplo (MIA, Kanye West) and The Smeezingtons (B.o.B, Kid Cudi, Bruno Mars).

‘On My Own’ is already receiving support from Radio 1 with spot plays from the likes of Zane Lowe and an amazing Mistajam 1Xtra live session at Maida Vale. This along with numerous festival DJ sets, including Ibiza Rocks with Dizzee Rascal and a killer performance with Devlin at the 1Xtra Live event at Wembley Area plus a 17-date UK tour with Example, sees her fast becoming one of the hottest names to hit the music scene this year. Expect big things from Yasmin in 2011.